Happy customers everywhere: how your business can profit from the insights of positive psychology

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Language

English

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Contributors

Dixon, Walter Reader
Schmitt, Bernd Author
Schmitt, Bernd H. Author
Van Zutphen, Glenn
Zutphen, Glenn Van Author

ISBN

9780230116450
9781137000460
9781469000541

UPC

Syndetics Unbound

Subjects

LC Subjects

Consumer behavior
Consumers' preferences
Consumption (Economics)
Psychological aspects

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