Connect : how companies succeed by engaging radically with society
(Book)
Author
Contributors
Published
New York : PublicAffairs, 2016.
ISBN
9781610396974, 1610396979
Physical Desc
xvi, 302 pages : illustrations, portraits ; 25 cm
Status
Mount Pleasant - Adult Non-Fiction
658.4 BRO
1 available
658.4 BRO
1 available
Copies
Location | Call Number | Status |
---|---|---|
Mount Pleasant - Adult Non-Fiction | 658.4 BRO | On Shelf |
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
New York : PublicAffairs, 2016.
Format
Book
Language
English
ISBN
9781610396974, 1610396979
Notes
Bibliography
Includes bibliographical references (pages 256-285) and index.
Description
"Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling - ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first - Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them. There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade. Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society." --,Publisher's description.
Subjects
LC Subjects
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Browne, J., Nuttall, R., & Stadlen, T. (2016). Connect: how companies succeed by engaging radically with society . PublicAffairs.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Browne, John, 1948-, Robin, Nuttall and Tommy, Stadlen. 2016. Connect: How Companies Succeed By Engaging Radically With Society. PublicAffairs.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Browne, John, 1948-, Robin, Nuttall and Tommy, Stadlen. Connect: How Companies Succeed By Engaging Radically With Society PublicAffairs, 2016.
MLA Citation, 9th Edition (style guide)Browne, John, Robin Nuttall, and Tommy Stadlen. Connect: How Companies Succeed By Engaging Radically With Society PublicAffairs, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.