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"Some people believe Americans should make an effort to buy goods made in the United States; others say this it does not matter where something is made. Thanks to allowances, many children are consumers in their own right, and even those who are not will one day have to make ethical decisions about where their money is spent. Through alternating viewpoints, complemented by fact boxes and a graphic organizer, this objective text explores both sides...
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"A successful American entrepreneur offers solutions to the loss of American jobs and manufacturing. To help consumers understand buying choices, he advocates a movement to pass laws to label imports with the percentages of a product's costs of manufacture in the countries of origin and data showing whether trade ratios are balanced and beneficial to the United States"--Provided by publisher.
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
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This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. In InstaBrain, you will learn:· Where they go for different types of content· What...
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"A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented...
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The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer...
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As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience,...
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Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you. In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how frustration can be turned into a catalyst for continuous...
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Land your next customer with total confidence you'll keep them for the long-term.
Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology...
90) Save Yourself Save Us All: How We Can All Live Happily Into the 22nd Century: The Unique Post Co
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Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all.
The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment, and fresh analysis for the future pursuit of true Self-realisation and true Long-term...
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For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.
Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by...
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"Earth; the fool's gambling theatre" is a book about how to ascend to success easily and faster; the fool's way. For millions of years, human existence has survived on this earth through gambling maneuvers yet continues to silently condemn the very maneuvers that made us survive the hostility we have endured since human life existed. The book will make you view the world as a theatre of gambling. Whether you like it or not; it is. To survive in this...
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Libro de referencia y único utilizado en los ciclos formativos de Atención al consumidor, inicialmente utilizado en la Comunidad de Madrid y posteriormente para el resto de Comunidades. Libro actualizado en el 2015 y aplicación teórica y práctica. Libro para el alumno de este ciclo pero a la vez libro para trabajadores de empresas que estar cara al consumidor y cliente donde se hace referencia a la legislación vigente como al trato con el consumidor....
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. What can individual behavior tell us about potential purchase choices? Can the arrangement of a teenage...
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Repair Your Credit Score Without Stress or Panic
Manage Your Credit in Only 10 Minutes Each Month!
What if you could drastically improve your credit score?
Imagine a great credit score that opens you to impressive financial opportunities...
How would your life be different with an extra $500 or $1000 each month...
Credit score enthusiast Casey Boon shows why credit has become so important in today's culture. She lays out a plan that she used to...
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Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions...
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Beauty is democratizing.
Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty.
Who are the visionaries behind the most successful and impactful ventures?
The...
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Sanjeev Goyal is professor of economics at the University of Cambridge and a fellow of Christ's College. He is one of the pioneers in the economic study of networks, and his work has appeared in leading international journals such as Econometrica, Journal of Political Economy, the Review of Economic Studies, and the Journal of Economic Theory.
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety...
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Esta obra se centra en el análisis de la microeconomía del equilibrio general, la cual involucre varios agentes y mercados, que permiten ampliar las consideraciones de la economía, como un todo, incluso la demanda y la oferta individuales y agregadas, para varios mercados, de manera simultánea. El texto busca acercarse a los estudiantes de pregrado en Economía de una manera diferente, no solo desde la teoría sino por medio de las aplicaciones...
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Discover the transformative world of customer analysis and insight in this comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take....
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