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Author
Language
English
Formats
Description
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience...
Author
Pub. Date
[2011]
Language
English
Formats
Description
In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own...
Author
Language
English
Formats
Description
What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior....
5) BrainScripts for sales success: 21 hidden principles of consumer psychology for winning customers
Author
Publisher
McGraw-Hill Education
Pub. Date
[2015]
Language
English
Author
Publisher
Open University Press
Pub. Date
2010.
Language
English
Description
"Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to explain why people choose certain products and services and how this affects their behaviour and psychological well-being." "Written in a clear and accessible style, this book...
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